Growth
Lunaroot Success Story: How a Clothing Brand Created Their Online Store
Lunaroot Team• Clothing Brand, Rwanda
December 23, 2025
• 3 min read
Before HUP
Online PresenceLimited
Order ManagementManual
Customer ReachLocal only
Inventory TrackingSpreadsheets
After HUP
Online Presencelunaroot.rw
Order ManagementAutomated with HUP
Customer ReachNationwide
Inventory TrackingReal-time
Lunaroot is a clothing brand that has been growing rapidly in Rwanda. They chose HUP to power their e-commerce operations at lunaroot.rw, helping them reach customers across the country with their unique fashion offerings.
Building a Brand in Rwanda
Lunaroot has established itself as a growing clothing brand in Rwanda, offering quality fashion to customers across the country. As their customer base expanded, they needed a reliable e-commerce platform that could handle their growth while being easy to manage.
Choosing HUP
Lunaroot chose HUP because it was built specifically for Rwandan businesses. The platform's mobile-first design, fast load times, and support for local payment methods made it the perfect fit for their needs. Their online store at lunaroot.rw is now powered by HUP.
Growing with HUP
With HUP handling their online operations, Lunaroot can focus on what they do best: creating great clothing. The platform's inventory management, order processing, and customer notifications keep everything running smoothly as they continue to grow.
“HUP has been instrumental in helping us scale our online presence across Rwanda.”
Lunaroot continues to grow as a clothing brand in Rwanda, with HUP providing the e-commerce infrastructure they need to reach more customers. Visit their store at lunaroot.rw to see HUP in action.
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